A
BUSINESS ORIENTED APPROACH TO GOLF COURSE DEVELOPMENT & MANAGEMENT
Scratch
Golf Company was formed on August 17, 1988, for the sole purpose
of providing superbly conditioned and professionally managed facilities
for the golfing public’s enjoyment. With a wealth of successful
experiences in other types of business, the general partners of
Scratch Golf had the vision to approach this new endeavor just
as any other business venture. Their approach, from the beginning,
was to run golf courses as businesses, recognizing that a satisfactory
return on investment was essential to sustained growth, even if
that meant abandoning some of the more traditional golf club management
philosophies. As a result of their vision, the company has been
extremely successful during its eleven years in business.
The
companys first step into the golfing industry began in August
1988, when it purchased 316 acres of prime land just off Hilton
Head Island, South Carolina, along U.S. Highway 278. Shortly thereafter,
in October 1988, construction began on what later became known
as Hilton Head National Golf Club. On November 1, 1989, this 18-hole
Gary Player signature course opened for play and quickly established
itself as one of Hilton Heads best. It was named a USA Today
Golf Atlas Top Fifty Course and a Coastal Carolina
Golf Map Top Twenty Layout. In November 1998 an additional
nine holes, designed by renowned architect Bobby Weed, was opened
adding variety to the playing experience and increasing its capacity.
Scratch
Golfs next acquisition was the Jacaranda Golf Club in Fort
Lauderdale, Florida on July 17, 1989. Jacaranda is a 36-hole semi-private
golf facility with an outstanding reputation throughout South
Florida. The two championship layouts have played host to USGA
tournaments and many PGA qualifying events. Since purchasing the
club, both courses have undergone major renovations and are now
in excellent condition. Major renovations have also been made
to the clubhouse. These facility upgrades, coupled with the implementation
of the Scratch golf management philosophy, have turned Jacaranda
into one of the companys most profitable operations.
The
third addition to the Scratch Golf family of courses occurred
in November 1991, with the purchase of Dunes West Golf Club in
Mt. Pleasant, South Carolina, just a few miles north of Charleston.
This Arthur Hills designed course, built on the site of the historic
Lexington Plantation, was named a Top Ten New Resort Course
by Golf Magazine and was chosen to host the 1992 nationally televised
AMOCO-CENTEL Championship.
Desiring
to expand operations in Florida, Scratch golf acquired approximately
178 acres in Melbourne, Florida in early 1993, and immediately
began construction of Baytree National Golf Links. Baytree National,
the second Gary Player signature course in the Scratch Golf family,
is thought by many to be one of Garys best efforts. It officially
opened for business in February 1994 as a semi-private club and
has quickly gained the reputation of being the best conditioned
and most professionally run course in the area and has appropriately
been named Brevard Countys Best Golf Facility
for the last five years.
The
fifth course added to Scratch Golfs family of outstanding
golf facilities, was Timacuan Golf and Country Club in Lake Mary,
Florida, just a few miles northeast of Orlando. The course, which
was built by the Stenstrom family in 1987, was redesigned in late
1996 by Bobby Weed and is considered one of best and most challenging
layouts in Central Florida. It too, is a semi-private club with
a magnificent clubhouse and an excellent practice facility. The
par four #2 was recognized as one of Floridas 18 Most
Difficult Holes. The Scottish links flair on the front nine
and a Pinehurst sand hills look on the back make Timacuan one
of the most popular golf destinations in Central Florida.
Scratch
Golf will continue to purchase existing facilities that offer
a high return on investment, as well as construct new courses
in areas with promising golf markets.